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In the trucking industry, one of the most important topics is driver retention. Professional Drivers are the backbone of the industry, and with the right mix of hiring protocols and training programs, businesses like yours can proactively solve problems before they happen. Attracting top talent is only half of the battle. Retaining drivers through the use of incentive initiatives, although labor intensive, is critical for all trucking businesses. By investing in such initiatives, companies can demonstrate their commitment to employee development and retention, while also improving their overall performance and reputation in the industry.

1. Bonus Pay for meeting or exceeding performance goals

A company can set performance goals for their drivers and offer bonus pay as an incentive for meeting or exceeding them. Goals might include things such as avg. MPG, total deliveries, miles driven, or demonstrations of outstanding service for the company.

2. Paid time off and vacation days

A company can offer paid time off or vacation days as a reward for long-term service or meeting performance goals. You might consider offering high-performance drivers the option to choose when they want to take time off ahead of other drivers.

3. Company-provided training and development opportunities

A company can provide training and development opportunities for its drivers, such as industry-specific seminars or workshops, competitive experiences, and paid trips to industry events.

4. Per Diem allowance

A company can provide a per diem allowance for their drivers to cover expenses such as meals and lodging while on the road. This allowance can be offered as a standard benefit for all drivers, or for outstanding performance. Drivers will appreciate hotel vouchers, especially when spending a lot of time away from home.

5. Employee Discounts

Keeping drivers happy and motivated is key to any trucking company’s success. And while fair pay and benefits are important, small perks can go a long way in showing drivers they’re valued. Discounts on hotel rooms through partnerships, cheaper fuel prices at select stations, or even a discount on company gear, small gestures can make a big difference in driver satisfaction.

6. Opportunities for advancement within the company

A company can provide opportunities for its drivers to advance within the company, such as training programs or management roles. This can help drivers to develop new skills and gain valuable experience, while also feeling valued and invested in the company’s success.

7. Job Security

A company can offer job security to its drivers by providing a stable work environment with opportunities for long-term employment. This can include things like fair and consistent pay, benefits, and a positive work-life balance. By providing job security, companies can retain professional drivers longer.

8. Company-Sponsored Cookouts

Cookouts are one way to show recognition for the hard work of drivers and let them know that their efforts are appreciated, even in difficult times. This gesture can help to boost morale and create a sense of camaraderie among the team.

9. Company Sponsored Apparel or personal protective equipment

Whether it’s a jacket or a pair of gloves, offering rewards can be a great way to motivate them to maintain positive driving habits and increase overall commitment to the company.

10. Driver appreciation gatherings, and special events

Annual parties, highway driving condition review committees, and job skills demonstrations/competitions can be great ways to not only instill a sense of personal responsibility in the company’s future but also allow management to get a better perspective on the strengths and weaknesses of their employees and operations.


Trucking companies have a lot of ways to reward their drivers, from bonuses and gifts to more creative solutions like recognition programs and driver-specific rewards. However, it’s important to recognize that all drivers are different and that rewards should be tailored to the individual. Taking the time to find out what rewards will be most meaningful to each driver is an investment that will pay off in terms of driver satisfaction and loyalty. Ultimately, it’s about creating an environment where drivers feel appreciated and rewarded for their hard work and dedication. Thank you for reading, and we hope these 10 ways to reward your drivers have been helpful.

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