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10 Ways to Reward Drivers

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As a trucking company, one of the most important things you can do is take care of your drivers. These hardworking individuals are the backbone of your operation, and without them, your business simply wouldn’t run. That’s why it’s important to not only attract and retain top talent but also to show your drivers that they’re valued and appreciated. One of the best ways to do this is by offering rewards and incentives for a job well done. In this blog post, we’ll be discussing 10 ways that you can reward your drivers and keep them motivated to do their best work.

1. Bonus Pay for meeting or exceeding performance goals

A company can set performance goals for their drivers and offer bonus pay as an incentive for meeting or exceeding them. Goals might include things such as avg MPG, total deliveries, miles driven, or demonstrations of outstanding service for the company.

2. Paid time off or vacation days

A company can offer paid time off or vacation days as a reward for long-term service or meeting performance goals. You might consider offering high-value drivers the option to choose when they want to take time off ahead of other drivers.

3. Company-provided training and development opportunities

A company can provide training and development opportunities for its drivers, such as industry-specific seminars or workshops, competitive experiences, or trips to industry events where training is typically available.

4. Per Diem allowance

A company can provide a per diem allowance for their drivers to cover expenses such as meals and lodging while on the road. This allowance can be offered as a standard benefit for all drivers, regardless of performance or tenure. Many drivers will appreciate hotel accommodations, especially when spending a lot of time away from home.

5. Employee Discounts

Keeping drivers happy and motivated is key to any trucking company’s success. And while fair pay and benefits are important, little perks can go a long way in showing drivers they’re valued. That’s where employee discounts come in. Whether it’s discounted hotel rates through partnerships, cheaper fuel prices at select stations, or even a discount on company gear, these small gestures can make a big difference in driver satisfaction. It’s a simple but effective way to show appreciation and keep drivers engaged.

6. Opportunities for advancement within the company

A company can provide opportunities for its drivers to advance within the company, such as training programs or management roles. This can help drivers to develop new skills and gain valuable experience, while also feeling valued and invested in the company’s success.

7. Job Security

A company can offer job security to its drivers by providing a stable work environment with opportunities for long-term employment. This can include things like fair and consistent pay, benefits, and a positive work-life balance. By providing job security, a company can help to retain top talent and attract new drivers to the company.

8. Company-Sponsored Cookouts

From small tokens of appreciation to larger incentives. Offering cookouts is one way to show recognition for the hard work of drivers and let them know that their efforts are appreciated, even in difficult times. This gesture can help to boost morale and create a sense of camaraderie among the team.

9. Company Sponsored Apparel or personal protective equipment

Whether it’s a jacket or a pair of gloves, offering rewards out of the blue or once a driver meets a reward threshold can be a great way to motivate them to stick to their positive driving habits and increase their overall commitment to the company.

10. Driver appreciation gatherings, and special events

Annual parties, highway driving condition review committees, and job skills demonstrations/competitions can be great ways to not only build company morale but also help other drivers learn from the more experienced ones.


Trucking companies have a lot of ways to reward their drivers, from bonuses and gifts to more creative solutions like recognition programs and driver-specific rewards. However, it’s important to recognize that all drivers are different and that rewards should be tailored to the individual. Taking the time to find out what rewards will be most meaningful to each driver is an investment that will pay off in terms of driver satisfaction and loyalty. Ultimately, it’s about creating an environment where drivers feel appreciated and rewarded for their hard work and dedication. Thank you for reading, and we hope these 10 ways to reward your drivers have been helpful.

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